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Diana Duong



M-School title: Editorial Intern, Chatelaine
Post-secondary institution: Ryerson University
Program of study: Journalism



If there were such a thing as an “all-inclusive” internship, M-School would be it. In my four months at Chatelaine, I gained a more complete knowledge of the magazine industry than I ever did in journalism school. While Ryerson University taught me everything there is to know about writing, reporting and editorial practices, M-School teaches the other vital aspects of the overall publishing industry.

How do you monetize magazines in an age where everyone expects free media? What are the next steps in surviving and thriving when subscription numbers and advertising dollars are dropping? These are the questions that give me (and every journalist, really) anxiety attacks. At Rogers Media, there’s a comfort in being part of an innovative powerhouse that welcomes the digital age with open arms. At Chatelaine, especially, I was exposed to a media outlet with a presence online, and on radio, TV, tablet and mobile platforms.

Being in the Rogers Media building itself was a great opportunity because it houses many of the biggest names in magazines, and interns have access and opportunities to pitch to other titles. The way M-School is organized is incredibly rewarding because M-Schoolers are treated to weekly, hour-long workshops from various executives and editors within the publishing industry. Without M-School, it would be hard to talk to or have access to these people. Who knew advertising, events, marketing, video production, design, art and business were all so closely related to journalism? M-School opens your eyes to all aspects of the magazine industry.

What were your primary tasks?
My main tasks were fact checking, researching, helping with the production of Chatelaine magazine, pitching stories to editors (both at meetings and whenever I thought of something interesting), writing health briefs and book reviews, sending out weekly newsletters, uploading my own articles to, and helping with special interest publications.

Describe one day in the workplace
A typical day started off with fact checking any stories that were ready. If the magazine wasn’t in production for the next month’s issue, there was time for me to pick up stories editors needed written or to do research for stories I wanted to pitch. Chatelaine is quickly changing to adapt to the digital future, so there’s always more work to do on the digital side. I found that I was logging into WordPress as often as K4 [the magazine’s workflow management system]. If the magazine was in production, the print edition was the priority and I helped with “last looks” before the issue went to press. I was lucky to have a desk next to the Chatelaine kitchen, so pies, cookies, squares and other treats were a regular occurrence.

What is your dream job?
I’ve always dreamed of travelling the world, taking photos for National Geographic.


Next: Emily’s story

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